Chapter Columbia

Columbia Company, which manufactures machine tools, had the following transactions related to plant assets in 2014. Asset A: On June 2, 2014, Columbia purchased a stamping machine at a retail price of $12,000. Columbia paid 6% sales tax on this purchase. Columbia paid a contractor $2,800 for a specially wired platform for the machine, to ensure noninterrupted power to the machine. Columbia estimates the machine will have a 4-year useful life, with a salvage value of $2,000 at the end of 4 years. The machine was put into use on July 1, 2014.Asset B: On January 1, 2014, Columbia, Inc. igned a fixed-price contract for construction of a warehouse facility at a cost of $1,000,000. It was estimated that the project will be completed by December 31, 2014. On March 1, 2014, to finance the construction cost, Columbia borrowed $1,000,000 payable April 1, 2015, plus interest at the rate of 10%. During 2014, Columbia made deposit and progress payments totaling $750,000 under the contract; the we ighted-average amount of accumulated expenditures was $400,000 for the year.The excess-borrowed funds were invested in short-term securities, from which Columbia realized investment revenue of $13,000. The warehouse was ompleted on December 1, 2014, at which time Columbia made the final payment to the contractor. Columbia estimates the warehouse will have a 25-year useful life, with a salvage value of $20,000. Columbia uses straight-line depreciation and employs the â€Å"half-year† convention in accounting for partial-year depreciation. Columbia's fiscal year ends on December 31 . Instructions (a) At what amount should Columbia record the acquisition cost of the machine? b) What amount of capitalized interest should Columbia include in the cost of the warehouse? (c) On July 1, 2016, Columbia decides to outsource its stamping operation to Medek, Inc. As part of this plan, Columbia sells the machine (and the platform) to Medek, Inc. for $7,000. What is the impact of this dispo sal on Columbia's 2016 income before taxes? Solution (a) Historical cost is measured by the cash or cash equivalent price of obtaining the asset and bringing it to the location and condition for its intended use.For Columbia, this is: Price $12,000 Tax 720 Platform 2,800 Total $15,520 Since Columbia has outstanding debt incurred specifically for the construction project, in an amount greater than the weighted-average accumulated expenditures of $400,000, the interest rate of 10% is used for capitalization purposes. Capitalization stops upon completion of the project at December 31, 2014. Therefore, the avoidable interest is $40,000, which is less than the actual interest.The investment revenue ot is irrelevant to the question addressed in this problem because such interest earned on the unexpended portion of the loan is not to be offset against the amount eligible for capitalization. (c) The income effect is a gain or loss, determined by comparing the book value of the asset to the disposal value: Cost $1 5,520 Less: Accumulated depreciation 6,760* Book value of machine and platform 8,760 Less: Cash received for machine and platform 7,000 Loss before income taxes $ 1,760 hyear $1,690 2014. full year 3,380 2015. 2016. ? h year 1,690

World Trade Center: Bathtub

One of the famous structures ever built in the entire history of mankind is the World Trade Center. The said structure is said to have hold numerous offices and institutions that plays a vital role in running the economy of America and even to other nations. Moreover, the World Trade Center is also one of tallest buildings ever erected making it attractive to many people around the world. This might also be the reason why the said structure was attacked and was brought down by the alleged terrorists in the year 2001. The structure then was totally destroyed and what only remained was its mere foundation. A Brief History. In the year 1946, the New York state planned to build a structure that would serve as the center for trade and commerce in the said U. S state. Manhattan was chosen to be the location of the planned structure in the year 1962. Numerous professionals were tapped to facilitate the construction of the World Trade Center including Japanese architects and engineers leading the design and construction team. The construction started in the year 1966, starting with the first tower located in the northern part of the site. The north tower was completed after six years and the center accepted tenants even before the tower was totally furnished. A year after the construction of the north tower, another building finished its construction located in the southern region of the site. It was on the same year that the dedication of the World Trade Center commenced. During that time, the World Trade Center was considered as the tallest structure ever built with 110-storey with more than a thousand and three hundred feet in height. Structural Foundation The foundation of the World Trade Center twin towers was constructed with one of the deep foundations ever made. A deep basement was made to support the entire structure of these towers and all of the loads the structure handles. The said basement is also called as the bathtub. This refers to as the underground foundation area not only of the World Trade Center but also of the adjacent buildings located in New York. The bathtub is a distorted rectangle in shape with dimensions equal to almost a thousand feet by five hundred twenty feet with a depth of about seven-storey building. The bathtub is situated down to the rock layer of earth’s foundation. It is then further supported by strong, solid walls that served as the barriers to impede water from the Hudson River to enter the foundation. The said walls are also called as slurry walls. This foundation was made due to the fact that the site where the World Trade Center was erected was man-made. Moreover, the bathtub was built underground and submerged into water. The bathtub designers used pre-fabricated steel as framework of the main foundation of the building. The amount of steel used totaled about two hundred thousand tons to supply the needs for the foundation of the World Trade Center. Braces were placed to support the slurry wall aside from the supplemental support provided by the bedrock. The Foundation Design of the World Trade Center Source: www. wc7. net The Bathtub The foundation designed by the architects and engineers was seen to be massive, just as what should be considering the height of the buildings to be erected on top of the said foundation. It is a must for any gigantic structure to cling its foundation on the solid rock located beneath the earth’s ground. To attach the foundation to the bedrock, the construction workers dug enormous mass of soil and brought it up on the earth’s surface. Another challenge that was faced by the builders is that the site is near a body of water. The water coming from the river may interfere in the construction of the foundation of the World Trade Center. To resolve this problem, the workers used digging machines to create channels down to the solid rock area of earth. As they dig troughs, the workers placed a slurry wall made up of bentonite. Bentonite is an expensive type of clay that is effective in impeding water from flowing. The said material would go within the dug channels, which would effectively block the water coming form underneath the surface. Pictorial Representation of the Foundation for the World Trade Center Source: www. deepexcavation. com Slurry Wall Slurry walls, also known as diaphragm wall is a type of structure created and casted in a certain trough or channel. The trench was hinged by an expensive type of clay called as bentonite that is specified to impede soil erosions into the foundation. In other terms, slurry walls refer to a wall that is utilized to obstruct stream flow. There are equipments that are being used in applying the slurry walls in building foundations. Some of the tools used include hydromills, hydraulic clamshells and other trenching equipment. Slurry Wall History The first slurry wall that was constructed was in the year 1950 in Italy. Four years earlier, slurry walls undergone series of tests to assess its capabilities as a part of foundation of a big structure. In the year 1960, this technology was introduced in the United States of America by the European building designers. Various buildings in the US were built using the slurry walls which includes structures located in New York and California. It was only after the said structures were built that the World Trade Center was erected and used the slurry walls in its foundation. Other key states utilized the technology like Boston and Washington D. C. Slurry Wall Construction Slurry wall construction can be summarized into four steps, as shown in the figure below. The first procedure is to create a trench and applying the clays used in forming the slurry walls (A). After this procedure, a steel cylinder is inserted at the ends of the excavated areas (B). After that, a fortification cage is placed down the trench to add more support in the foundation (C). The last procedure is the concreting of pipes where the buildings would be attached. Pictorial Presentation of Slurry Wall Construction Source: www. deepexcavation. com Slurry Wall Applications There are numerous applications that can be associated with the utilization of slurry walls. One of its major applications is to serve as earth retention barriers for tunnels, subterranean vaults, and excavations. Another application of slurry walls is for blocking water penetration onto the foundation. Increasing the strength of the foundation of any structure is also one of the major applications of these slurry walls. Moreover, contamination prevention is also one basic application that is used by many architects and engineers. A gas leakage prevention form landfill is also one application that can be associated with the slurry walls. However, there are also limitations in using slurry walls in the construction of foundation. Construction of slurry walls requires heavy equipments that consume a lot of space in the construction site. Operational costs are also expensive because of the materials needed in the construction of slurry walls. Slurry Wall: After 9/11 Attack The attack made on the twin towers of the World Trade Center caused severe damage into the structure. Furthermore, after the fall of the entire structure down to the ground, many people worried about the possible damage on the slurry walls and the bathtub of the World Trade Center which can possibly affect the adjacent structures built near the vicinity of the World Trade Center. Water penetration from the Hudson River can provide damages on other structures and can also bring flooding in the nearby areas. Because of these concerns, a team of experts was sent to check the status of the said walls and inspected the entire foundation site continuously using various equipments like inclinometers and other monitoring devices. Rehabilitation of the said walls were made in order to maintain the strength of the foundation of the World Trade Center and to avoid recurring problems that might bring more harm to the people and properties in the said region.

Air Pollution Essay Example for Free (#6)

Air Pollution Essay Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA Haven't found the essay you want? Get your custom sample essay for only $13.90/page ? Air pollution caused by vehicles has been identified as the largest contributor to air pollution in the world. Air pollution caused by vehicles is when the burning of fossil fuels to power our vehicles gives off CO2 emission. This pollution by vehicles also produces toxic substances such as sulfur dioxide and carbon which can be fatal to humans. Air pollution also comes from industry as this source of pollution spews particulate matter and chemicals into the atmosphere. The output from factories includes sulfur dioxide, nitrogen dioxide, carbon monoxide and dioxide. Almost all of Earth’s atmosphere or ecosystem has been altered by the long-term effects of pollution by industries. Power plants are also another reason to blame for air pollution. They spread gases that thickens the atmosphere, causing the heat to be blocked from exiting to space. The gases are heavy, and comes down to the ground causing pollution One of the power plants that gives out the most pollution is the power plant that is fired by coal. Coal burning is a leading cause of smog, acid rain, and toxic air pollution. Not only that, it also causes the greenhouse effect and holes in the ozone layer. Health Effects Air pollution can affect our health in many ways with both short-term and long-term effects. Some individuals are much more sensitive to pollutants than are others. Young children and elderly people often suffer more from the effects of air pollution. Examples of short-term effects include irritation to the eyes, nose and throat, and upper respiratory infections such as bronchitis and pneumonia. Other symptoms can include headaches, nausea, and allergic reactions. Short-term air pollution can aggravate the medical conditions of individuals with asthma and emphysema. Long-term health effects can include chronic respiratory disease, lung cancer, heart disease, and even damage to the brain, nerves, liver, or kidneys. Continual exposure to air pollution affects the lungs of growing children and may aggravate or complicate medical conditions in the elderly. Air pollution also effects the human cardiovascular system as the inhalation of air pollutants eventually leads to their absorption into the bloodstream and transport to the heart. Some pollutants may also directly cause functional alterations that affect the rhythmicity and contractility of the heart. Causes of water pollution. Factories play a major role in pollution the water. Wastes from factories include toxins, such as lead, mercury and other contaminants. These chemicals are very harmful and can lead to serious health hazards. Fertilizers and pesticides used in agricultural farms, homeowners lawns and roadsides are a threat to the natural water source. When the pollutants runoff into local streams or rivers or drained down into groundwater, they contaminate the water completely. Mining is also another reason for water pollution. Heavy metals and sulphur components which are buried in the earth are exposed during mining and during rainfall these toxic chemicals are exposed, which results in acid rain. Air Pollution. (2016, Nov 15).

E-commerce and Information Systems Essay Example | Topics and Well Written Essays - 250 words

E-commerce and Information Systems - Essay Example The sampled secondary data retrieved from the E-commerce and information systems scholarly journals were then analyzed using a number of the formulated research hypothesis, which is used to weigh the qualitative agreement or disagreement of the retrieved scholarly journals on E-commerce and information system matters. The results from the research analyzes are used to draw inferences drawn from the hypothetical juxtaposition of the scholarly argument and concurrence on the interaction between E-commerce and information systems together with the impact of the postulated interaction of a business as a whole. These inferences are then used to reaffirms or refutes the thesis about the functional correlation between E-commerce and information systems. The inferences are also intended to reaffirm or refute the research position of an information systems dependent E-commerce (Wymer & Regan 2011, p 27). Finally, the inferences are used to establish the level of advancement of information sys tems employed in e-commerce, which in turn determines their safety or vulnerability to exploitation for malicious damage of a business. The research addresses the question of the functional correlation between e-commerce and information system as a novelty subject in business management and marketing (Grand, Mykytyn & Nascob, 2011, p 18). It also provides a hypothetical framework for research in e-commerce and information system in the context of organizational management and marketing. Wymer, S. and Regan, E. A., 2011.  

History Essay Example | Topics and Well Written Essays - 1250 words - 17

History - Essay Example n the widening of the gap between the haves and the have-nots, which in turn results to an increase in levels of crime in the form of drug trafficking and abuse, and theft and burglary among other criminal activities. Politically, oil affects society as the ruling elite strive to acquire and sustain control of oil wells or the oil business, and make political decisions in such a way that the supply of oil would not be affected negatively. This essay reviews the role of oil in determining the social, political and economic history of the United States over the years since the 1970s to the present. In 1973, the United States government decided to supply the Israeli military with artillery and other war requirements during the Yom Kippur war. This stirred a response by the Arab country members of the OPEC who withdrew from the organisation that was the primary oil producer at the time (Pelletià ¨re 140). The United States took the blame for disrupting oil supply and creating the possibility of high prices of oil and a possible recession, which resulted in tensed relationship with other countries. These countries included some European countries and Japan, all of whom took measures that could have cut ties with the United States. Moreover, Regan lost the presidency to Bush owing to his poor policies when the country needed him, especially by opting to commit resources to fight communism instead of fighting poverty back home. This shortage of oil had an economic role in the stock market crash of 1973 to 1974, which resulted in loss of investments in the stock market. When the Arab countries realised the impact that oil shortage had on the world, they decided to practise price control measures, which resulted in a sustained increases of prices in the United States over the years. This resulted in an increasing price of goods and services, and resulted to deterioration of living standards in the United States, which mostly affected the poor and minorities with the

Individual Critica Essay - Strategic Analysis of an Organisation

Individual Critica - Strategic Analysis of an Organisation - Essay Example Here, the researcher will conduct PESTLE analysis in order to understand how external factors are shaping Network Rail’s strategic initiatives. Based upon pertinent internal and external pressures on Network Rail, the paper has selected corporate social responsibility (CSR) as key strategic issue to be discussed. In the main discussion, the paper will review strategic initiatives being taken by Network Rail in order to address corporate social responsibility issue. In context to corporate social responsibility, the paper will analyze issues regarding nature of the emerging stakeholder, tensions and challenges within Network Rail and pertinent industry. Strategies of Network Rail to address corporate social responsibility issue will be addressed from leadership or change perspective will be analyzed to understand effectiveness of strategy of Network Rail. Before going into main discussion, the essay will shed light on business matrix of Network Rail in order to create backgroun d for further discussion. Network Rail Ltd uses the trade name of Network Rail and the company has multiple subsidiary companies. The company is headquartered at London, United Kingdom and was established in the year 2002 (Network Rail, 2014). Network Rail Infrastructure Ltd works as subsidiary of Network Rail and the subsidiary operates and owns rail infrastructure across different cities in UK. However, Network Rail does not operate underground railway track or railway infrastructure in Northern Ireland (Network Rail, 2014). From structural perspective, Network Rail Ltd works as a statutory corporation, which can be classified as "not for dividend" private company (Network Rail, 2014). As a result, Network Rail Ltd neither has shareholders nor is it controlled by any particular owner. The company is vulnerable to government ownership as well as intervention, due to absence of legal owners. During 2012, Network Rail announced

The Kidnapping of the Lindbergh Baby Essay Example | Topics and Well Written Essays - 1000 words

The Kidnapping of the Lindbergh Baby - Essay Example It led to the arrest of Bruno Richard Hauptmann who was charged and convicted of murder in the famous case. He was sentenced to death and was executed at 8:44 p.m. on April 3, 1936 ("The Kidnappimg"). The trial had ended, but the controversy continues today. While some critics claim that Hauptmann was framed to save face for the government, others are convinced that Hauptmann was the perpetrator. A close look at the methods of the time, the exhaustive investigation, and the evidence surrounding the case leaves little doubt that 'Bruno' Hauptmann was instrumental in the crime. The case was controversial from the very first moments after the disappearance was discovered. It involved the son of the famous aviator, a beloved national hero. Immediately after the nurse, Betty Gow, discovered the open window and missing child, Lindbergh got a gun and went outside the house. He discovered a ladder near the open window and went to investigate. He trampled the footprints that remained and destroyed crucial evidence. In the flurry of confusion, the crime scene was contaminated. Local, state, and national law enforcement agencies all vowed to commit whatever resources were necessary to the investigation. However, the first errors in the case came when Charles Lindbergh insisted on being placed in charge of the investigation. Though the best professionals available had been assigned to the case, Lindbergh "[...] personally took charge, often ignoring the advice and overriding the decisions of the professionals" (Levy 34). These initial mistakes by Lindbergh would lea ve the case open to future criticism. A poorly written ransom note was found at the scene, though authorities were unable to find any fingerprints on it. The remains of the ladder, broken during use, were the only physical evidence. Lindbergh approved a plan to attempt to contact the kidnappers and arrange for the ransom to be paid after a second note was received on March 6, 1932 demanding $70,000. ("Famous Cases"). Within 10 days, a man named Dr. John F. Condon, Bronx, New York City, a retired school principal, contacted the Lindbergh's attorney and said he could mediate the safe return of the child. A series of meetings took place in a graveyard where Condon, code named 'Jasfie', and an elusive figure known as 'Graveyard John' discussed ransom and the child's safety. During one of these meetings, 'Graveyard John' offered proof of the child. According to the FBI, "A baby's sleeping suit, as a token of identity, and a seventh ransom note were received by Dr. Condon on March 16. The suit was delivered to Colonel Lindbergh and later identified" ("Famous Cases"). Arrangements were made to pay the ransom and secure the release of young Charlie. On April 2, ransom money was delivered to Graveyard John while Charles Lindbergh waited close by in an automobile. Graveyard John gave Condon a note which had instructions on the location of the child. The note said that the child could be found in Martha's Vineyard in a boat named Nellie, "between Horseneck beach and Gay Head near Elizabeth Island" ("The Kidnapping"). However, Lindbergh had been double-crossed as no boat could be located with that name and no baby was found ("The Kidnapping"

Multimedia Editing Software Assignment Example | Topics and Well Written Essays - 500 words

Multimedia Editing Software - Assignment Example The interface is very sophisticated and interesting. It is user-friendly in the sense that the user does not have to search for the options by putting a lot of effort. It is rather very handy. It is based on SolveigMM Video Editing SDK. The quality of the end-product is very high and the speed of editing is prompt because the editing process does not use encoding and decoding process. This saves time and makes it fast. The advanced technology tends to keep almost 100% of the data in the edited video thus ensuring its high quality. This multimedia editing software supports MPEG-2 files with formats .mpg, .mpeg, .vob, .ts. It supports AVI files with .avi extension. AVI files are trimmed without synchronization loss. The software also supports Windows Media files with .asf, .wma, .wmv, and .wm extensions. The MPEG Audio files that it supports are with extensions of .mp1, .mp2, .mp3, and .mpa. It has the ability to facilitate the OpenDML AVI file format extension and supports the native DV AVI format (both Type 1 and Type 2 in Microsoft terms). It executes the editing procedure starting with K frame. The price of this editing software is USD 48.00. Its size is 7.6 MB and works on most of the operating systems like Windows 2000, XP, 2003, Vista, and Windows 7. One interesting usage that it is well known for is that the user can cut different portions of the movie to get rid of all commercials and ads, and then join the movie parts together to watch the whole movie in one go without having to waste time in watching commercials and them wait for the movie to continue. Also, this software allows the user to do batch mode editing, that is, he can edit several portions of the audio or video clip in one go or, in other words, he can do several editing jobs simultaneously. It also allows the user to merge several media files together.

An Artwork of Ai Weiwei Essay Example | Topics and Well Written Essays - 1000 words

An Artwork of Ai Weiwei - Essay Example I have observed that art pieces of Ai Weiwei seem to be confusing many viewers. Ai Weiwei artistic are challenging because the artist uses nearly every object to represent unique features. Evidently, a number of his work tends to leave the viewers grappling to identify the meaning. For example, in one of his art piece, he has used an ordinary bicycle to produce a sterling art piece. Attempts towards interpreting the meaning of this piece often leaves the viewer thinking about the meaning of the ordinary piece of object used in artwork. As noted by a number of art critics, the use of ordinary objects to produce unique art pieces sometimes creates difficulty in interpretation (Laar and Diepeveen 94). Largely, placing the artwork in any context tends to be very difficult. I believe that this situation is evident with most art pieces of Ai Weiwei. The common nagging question that people find difficult is what the art piece represents when the meaning of the ordinary object has changed. W hile the viewers often struggle to find the meaning of art pieces, many fail to think in terms of placing the artwork in a given context. Laar and Diepeveen have observed that some artwork that the audiences regard as difficult tends to incline towards certain cultures (112). Arguably, interpreting art pieces designed to address a concern in the western countries might not have the same meaning in the Asian countries. Thus, in interpreting artwork, the viewer needs to understand the culture of the people where the artwork has emanated from. For instance, Ai Weiwei art pieces often confuse many viewers because they seem to address aspects of the Asian culture as well as western cultures. Arguably, a mixture of cultural aspects from different backgrounds may be difficult to interpret. First, by putting the artwork in a different cultural background, the viewer shall have lost the real meaning. Secondly, failure to recognize the background of the artwork will also make the interpretati on difficult. In my view, interpreting the art pieces of Ai Weiwei requires understanding the context of his work. The difficulty in interpretation often arises when the situation that led to the creation of the artwork is unclear. In such cases, the viewer needs to know circumstances that surround the creation of the artwork. I think the vagueness in the presentation is the failure of the viewer to identify the situations or circumstances that artists want to display. For example, artistic works which address political issues may confuse a viewer who does not place the work in the right political situation. I have realized that Ai Weiwei’s work which addresses the sorry state of the society tends to create controversy in interpretation. For example, Ai Weiwei’s painting, â€Å"Ai Weiwei is missing in Taipei† illustrates stools clamped together. The painting may be disturbing to interpret because it tends to project varied meaning. While in Ai’s view the painting illustrates his absence during the Taipei event, a viewer who does not have the right information might not think in that line.

Youth Justice Sytem Essay Example | Topics and Well Written Essays - 2000 words

Youth Justice Sytem - Essay Example Surely the aberrant youths cannot be prosecuted the same way as adults as there is a different degree of criminality. The young criminal is always considered as a troubled youth whose parents, the church, the state and its institutions must partake of the blame. He is deemed as a victim of circumstances, of the weakening and destruction of the family and the family values, of fads such as drug use, cults, gangs and even heavy metal music as well as a product of violence in the newspapers, TV and the cinema. On the other hand, youth crimes cannot just be handled with kid gloves or reacted to by a mere slap of the wrist as these are potent symptoms of the debilitation of the moral fabric of society and thus, the weakening of the bonds that hold tight the dam that preserves society. Surely, if youthful criminals are detained for a while and released prematurely to society, they will be back to wreak more and deadlier havoc. At first, most societies dealt with youth crime control by subscribing to the environmental theory of crime which believes that youthful crimes are caused by external and environmental factors that are mostly beyond the control of the youthful offender. When this proved to be a failure, most societies shifted to the classical theory of crime which holds that the individual's crime is a result of his exercise of his free will and thus he must be deterred from commission 2 of crimes by severe punishment (Olivo et al 52). Today, UK has decided to meet halfway and has come up with a legislation called Youth Criminal Justice Act 2003, which holds that the youthful offender must be punished but he must undergo rehabilitation, pre-emptive intervention, education and a host of other services like the concept of restorative justice offered by the Youth Justice System (Stephenson xvii). The above was triggered by the UN Convention on the Rights of the Child of which UK is a signatory. In 1990, UK has agreed to accede to the UN provision respecting "special protection measures covering the rights of children in the juvenile justice system" and the provision granting to each child offender the right to "family environment and family care" as well as the "right not to be subjected to torture" (UN Convention on the Rights of the Child). The UN Riyadh Guidelines 1990 also provided for early intervention which is a shared responsibility between state and the parents. Concomitant to the provisions of the Youth Justice System was the establishment of Youth Justice Board (YJB) by the Crime and Disorder Act 1998. Its role is to oversee and provide leadership for the improvement of the performance of the youth justice system (Smith 83). Its main responsibility is to prevent the commission of offenses by young persons (Ghate 1). Other responsibilities are the securing of facilities for the juvenile offenders, the development of models of restorative justice and the development of parenting programmes (Smith 86). The Act declared that its main objective is the reinforcement of the responsibilities of parents to exercise control over their offsprings.

The Relationship Between Media and Politics Essay Example for Free

The Relationship Between Media and Politics Essay Introduction The Access to Information and Privacy Bill, 2001 (Media Bill) is currently being considered by the Zimbabwean Parliament. Passage of this Bill, which is part of a series of restrictive measures proposed by the Government, was recently delayed when the parliamentary legal committee failed to report on it in advance of the second reading, as required by the Constitution of Zimbabwe. This Bill, if passed into law, would severely restrict freedom of expression in Zimbabwe. The timing of the Media Bill, just prior to the presidential elections scheduled for March of this year, makes ARTICLE 19’s concerns about it all the more poignant, given the crucial importance of freedom of expression to free and fair elections. As the name of the Media Bill implies, it does formally establish a right to access information held by public bodies, something ARTICLE 19 welcomes. However, this right is so limited by exclusions and exceptions that its practical impact is likely to be extremely limited. The Media Bill does also impose limits on the collection of personal information by public bodies and the uses to which such bodies may put this information, again something we welcome. However, the bulk of the provisions in the Media Bill have nothing to do with access to information or privacy. Instead, they impose a range of harsh restrictions on media freedom. This gives the impression that the name and information/privacy provisions have been included simply to draw attention away from the real import of the Media Bill. Key problems with the Media Bill are as follows: the exceptions and exclusions to the right to information are so comprehensive as to effectively negate the right; all media outlets and any business disseminating media products or even video or audio recordings must obtain a registration certificate from a government controlled body; all individual journalists must also obtain accreditation from the same body;  all foreign ownership of the media is prohibited and no non-citizen may work as a journalist; and excessive restrictions are imposed on the content of what the media may publish or broadcast. This Memorandum analyses the Access to Information and Protection of Privacy Bill, setting out ARTICLE 19’s main concerns, along with recommendations as to how to address them. Our concerns are grouped into five main categories. First, the provisions on freedom of information are seriously undermined by an extensive regime of exclusions and exceptions. Second, the Media Bill allocates broad regulatory powers to an Information and Media Commission but this body is firmly under the control of the Minister responsible for information. Third, all media outlets, as well as those who disseminate information, including through video and audio cassettes, are required obtain a registration certificate from the Commission. Fourth, conditions are placed on who may practise journalism and all journalists are required to obtain accreditation from the Commission. Fifth, the law imposes strict restrictions on media content, including by reintroducing provisions which were recently struck down as unconstitutional by the Supreme Court of Zimbabwe. International and Constitutional Standards International Guarantees of Freedom of Expression The Universal Declaration of Human Rights (UDHR) is generally considered to be the flagship statement of international human rights, binding on all states as a matter of customary international law. Article 19 of the UDHR guarantees the right to freedom of expression and information in the following terms: Everyone has the right to freedom of opinion and expression; this right includes the right to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers. The International Covenant on Civil and Political Rights (ICCPR), a legally binding treaty which Zimbabwe ratified in 1991, guarantees the right to freedom of opinion and expression in very similar terms to the UDHR, also in Article 19. Zimbabwe is also a party to the African Charter on Human and Peoples’ Rights, which guarantees freedom of expression at Article 9. These guarantees allow for some restrictions on freedom of expression and information but only where these are prescribed by law, pursue a legitimate aim and are necessary in a democratic society to protect that aim. Constitutional Guarantees Article 20(1) of the Zimbabwean Constitution guarantees freedom of expression in the following terms: Except with his own consent or by way of parental discipline, no person shall be hindered in the enjoyment of his freedom of expression, that is to say, freedom to hold opinions and to receive and impart ideas and information without interference, and freedom from interference with his correspondence. As under international law, the Constitution does permit some restrictions on freedom of expression, but only where such restrictions are â€Å"reasonably justifiable in a democratic society† The Importance of Freedom of Expression International bodies and courts have made it very clear that freedom of expression and information is one of the most important human rights. In its very first session in 1946 the United Nations General Assembly adopted Resolution 59(I) which states: Freedom of information is a fundamental human right and the touchstone of all the freedoms to which the United Nations is consecrated. As this resolution notes, freedom of expression is both fundamentally important in its own right and also key to the fulfilment of all other rights. It is only in societies where the free flow of information and ideas is permitted that democracy can flourish. In addition, freedom of expression is essential if violations of human rights are to be exposed and challenged. The importance of freedom of expression in a democracy has been stressed by a number of international courts. For example, the African Commission on Human and People’s Rights has held: Freedom of expression is a basic human right, vital to an individual’s personal development, his political consciousness, and participation in the conduct of public affairs in his  country. Similarly, the Inter-American Court of Human Rights stated: Freedom of expression is a cornerstone upon which the very existence of a democratic society rests. It is indispensable for the formation of public opinion. [I]t can be said that a society that is not well informed is not a society that is truly free. This has repeatedly been affirmed by both the UN Human Rights Committee and the European Court of Human Rights. 1 Constitutional Rights Project and Media Rights Agenda v. Nigeria, 31 October 1998, Communications 105/93, 130/94, 128/94 and 152/96, para. 52. 2 Compulsory Membership in an Association Prescribed by Law for the Practice of Journalism, Advisory Opinion OC-5/85, 13 November 1985, Series A, No. 5, para. 70. The fact that the right to freedom of expression exists to protect controversial expression as well as conventional statements is well established. For example, in a recent case the European Court of Human Rights stated that: According to the Court’s well-established case-law, freedom of expression constitutes one of the essential foundations of a democratic society and one of the basic conditions for its progress and for each individual’s self-fulfilment. Subject to paragraph 2 of Article 10, it is applicable not only to â€Å"information† or â€Å"ideas† that are favourably received or regarded as inoffensive or as a matter of indifference, but also to those that offend, shock or disturb. Such are the demands of that pluralism, tolerance and broadmindedness without which there is no â€Å"democratic society†. These statements emphasise that freedom of expression is both a fundamental human right and also key to democracy, which can flourish only in societies where information and ideas flow freely. Media Freedom The guarantee of freedom of expression applies with particular force to the media, including the broadcast media and the Internet. As the Inter-American Court of Human Rights has stated: â€Å"It is the mass media that make the exercise of freedom of expression a reality.†4 Because of their pivotal role in informing the public, the media as a whole merit special protection. As the European Court of Human Rights has held: [I]t is †¦ incumbent on [the press] to impart information and ideas on matters of public interest. Not only does it have the task of imparting such information and ideas: the public also has a right to receive them. Were it otherwise, the press would be unable to play its vital role of ‘public watchdog’. This applies particularly to information which, although critical, is important to the public interest: The press plays an essential role in a democratic society. Although it must not overstep certain bounds, in particular in respect of the reputation and rights of others and the need to prevent the disclosure of confidential information, its duty is nevertheless to impart – in a manner consistent with its obligations and responsibilities – information and ideas on all matters of public interest [footnote deleted]. In addition, the court is mindful of the fact that journalistic freedom also covers possible recourse to a degree of exaggeration, or even provocation. This has been recognised by the constitutional courts of individual states around the world. For example, the Supreme Court of South Africa has recently held: Nilsen and Johnsen v. Norway, 25 November 1999, Application No. 23118/93, para. 43. Compulsory Membership in an Association Prescribed by Law for the Practice of Journalism, op cit., para. 34. 5 Thorgeirson v. Iceland, 25 June 1992, Application No. 13778/88, para. 63. 6 Fressoz and Roire v. France, 21 January 1999, Application No. 29183/95 (European Court of Human Rights). The role of the press is in the front line of the battle to maintain democracy. It is the function of the press to ferret out corruption,  dishonesty and graft wherever it may occur and to expose the perpetrators. The press must reveal dishonest maland inept administration. It must also contribute to the exchange of ideas already alluded to. It must advance communication between the governed and those who govern. The press must act as the watchdog of the governed. Restrictions on Freedom of Expression The right to freedom of expression is not absolute. Both international law and most national constitutions recognise that freedom of expression may be restricted. However, any limitations must remain within strictly defined parameters. Article 19(3) of the International Covenant on Civil and Political Rights lays down the benchmark, stating: The exercise of the rights provided for in paragraph 2 of this article carries with it special duties and responsibilities. It may therefore be subject to certain restrictions, but these shall only be such as are provided by law and are necessary: (a) For respect of the rights or reputations of others; (b) For the protection of national security or of public order (ordre public), or of public health or morals. It is a maxim of human rights jurisprudence that restrictions on rights must always be construed narrowly; this is especially true of the right to freedom of expression in light of its importance in democratic society. Accordingly, any restriction on the right to freedom of expression must meet a strict three-part test, approved by both the Human Rights Committee8 and the European Court of Human Rights.9 This test requires that any restriction must a) be provided by law; b) be for the purpose of safeguarding a legitimate public interest; and c) be necessary to secure that interest. The third part of this test means that even measures which seek to protect a legitimate interest must meet the requisite standard established by the term â€Å"necessity†. Although absolute necessity is not required, a â€Å"pressing social need† must be demonstrated, the restriction must be proportionate to the legitimate aim pursued, and the reasons given to justify the restriction must be relevant and sufficient.10 In other words, the government, in protecting legitimate interests, must restrict freedom of expression as little as possible. Vague or broadly defined restrictions, even if they  satisfy the â€Å"provided by law† criterion, will generally be unacceptable because they go beyond what is strictly required to protect the legitimate interest. The Freedom of Information Regime Government of the Republic of South Africa v. the Sunday Times, [1995] 1 LRC 168, pp. 175-6. See, for example, Mukong v. Cameroon, 21 July 1994, Communication No. 458/1991, para. 9.7. 9 See, for example, Goodwin v. United Kingdom, 27 March 1996, Application No. 17488/90, paras. 2837. 10 Sunday Times v. United Kingdom, 26 April 1979, Application No. 6538/74, para. 62 (European Court of Human Rights). These standards have been reiterated in a large number of cases. The Media Bill establishes a general right to access information held by public bodies (section 5). ARTICLE 19 has long advocated in favour of legislative protection for the right to information and, to that extent, welcomes this development. However, the regime of exceptions is so comprehensive as to render any right to information largely illusory. Furthermore, review of refusals to disclose information are heard by the Information and Media Commission, a body controlled by the government, rather than by an independent body. Several provisions in the Media Bill provide for exceptions. The First Schedule lists a number of bodies to which the Act does not apply (pursuant to section 4). These include, among others, records held by officers of Parliament which relate to their functions, records of an elected local official which are not held by the local body and any record relating to the exercise of the functions of the President. Indeed, the First Schedule formally excludes from the operation of the Act any record which â€Å"has no bearing on the election campaign itself†, thereby restricting the scope of the Act in this regard to the election period, although it is possible that this is a drafting error. Section 9(4)(c)  provides that public bodies do not have to provide information where granting access â€Å"is in the public interest†. This again is presumably a drafting error, with the word â€Å"not† missing from this phrase. Sections 15 – 26 provide for a comprehensive regime of exceptions from the duty to disclose information. Exceptions include all cabinet documents, including draft legislation, advice or recommendations provided to public bodies (with some exceptions) and information whose disclosure would â€Å"affect† relations between different levels of government or which may result in harm to the economic interest of the public body. Pursuant to section 5, non-citizens and any mass media outlet which is not registered do not have any rights under the Act. The Media and Information Commission is responsible for reviewing, upon request, any refusal to grant access to information (sections 9(3) and Part X). ARTICLE 19 is of the view that the right to access information held by public bodies is part of the general right to freedom of expression, which includes the right to seek and receive information. We therefore welcome any moves to provide for this right in national legislation. However, the right to information as provided for in this Bill is so thoroughly undermined by the very broad regime of exclusions and exceptions, as described briefly above, as to render the right essentially nugatory. A detailed analysis of the regime of exceptions and exclusions is not provided in this Memorandum; instead, a general critique is made. Exceptions are only legitimate according to international standards if they meet a strict three-part test as follows: †¢ the information must relate to a legitimate interest clearly defined in the law; †¢ disclosure must threaten to cause substantial harm to that interest; and †¢ the harm to the aim must be greater than the public interest in having the information (in other words, the law must provide for a public interest override).

Teaching grammar Essay Example for Free

Teaching grammar Essay The question to teach or not to teach grammar has always been present for no clear answer could ever be provided; both sides, the advocates and opponents of teaching grammar, keep producing evidence to buttress their own views towards this issue. The former believe that grammar is an important component in language teaching, whereas the latter believe that language can be learnt holistically through the context without explicit instruction. What motivated me to address this question, whether grammar is important in second language teaching, is the claim of some ioneer linguists, Krashen for example mentioned in Ellis, 1985: 230, who maintain that learned knowledge can not convert into acquired knowledge and that consciousness raising of grammar is neither a sufficient nor a necessary condition for mastery of another language. I was taught English in a country where English is a foreign language and I was taught explicit grammar throughout all of my study stages. I can assert that the teaching of grammar could be of great support especially when interacted with communicative context even in later years. I can still retain rules that help me speak properly and accurately and I can claim by now that all the grammatical knowledge I learned in my study years has already converted into acquired knowledge. It is beyond doubt that ignoring such rules would be an obstacle in forming and uttering the simplest sentences in English. Native speakers of English, even when they have not studied grammar, can form accurate grammatical sentences because they unconsciously internalize grammar rules while they are growing up. There is a general consensus among learning theorists, educational psychologists, and teaching professionals that language is a rule-governed behaviour and it is a rule-bound system in both standard and non-standard varieties and in both spoken and written modes (Brindley, 1996: 224). Cook, 2001: 19 states that grammar is considered by many linguists the central area of language around which other areas such as pronunciation and vocabulary revolve.

Critical Incident Analysis Essay Nursing Essay

Critical Incident Analysis Essay Nursing Essay A critical incident is an incident which has prompted reflection of the actions undertaken by all involved and being critical of those actions in order to learn and improve practice (Perry, 1997 cited by Elliott 2004). Therefore, a critical incident is personal to each individual and requires critical thinking skills; critical thinking skills utilise the ability to reflect in order to decide upon the best outcome (Norris and Ennis, 1989 cited by Fisher, 2011). When applying critical thinking, the nurse must consider their own emotions, values and beliefs to develop an objective conclusion (Price et al, 2010); the conclusion may contribute to an improved awareness of learning needs and self. Reflection may aid these developments. Reflection is the process of critically analysing practice to uncover underlying influences, motivations and knowledge (Taylor, 2000 cited by Hilliard, 2006:35); therefore the ability to critically analyse and reflect are intertwined and crucial for the nurse to be able to learn from and develop their own practice. To analyse the chosen critical incident I will be using Johns model of structured reflection (Palmer et al, 1994 cited by Jasper, 2003) implicitly throughout this essay. Johns model consists of five questions to prompt reflection, these include; description of the incident, reflection, factors which may have influenced the outcome, possible ways in which the situation may have been improved and resultant learning (Palmer et al, 1994 cited by Jasper, 2003). Learning is divided in five sub-categories of knowing, these incorporate; care delivery, personal emotions, ethical considerations, underpinning theory and how personal development has contributed to the outcome compared to past situations (Price et al, 2010). The sub-categories of knowing implicitly apply Brookfields (1987) components of critical thinking which consist of challenging assumptions, recognising the importance of learning, how a potentially biased attitude may hinder learning, and contemplating and analysing potential interventions (Rolfe et al, 2011). Johns model of structured reflection (Palmer et al, 1994 cited by Jasper, 2003) was chosen as different aspects of the situation can be critically reflected upon, including how the actions of others may have contributed to the outcome; the sub-categories of knowing allow a thorough exploration of the experience from a personal and professional perspective. The critical incident I have chosen occurred during placement within an adult community learning disability team. The learning disability nurse, Georgina, received a referral for a 36 year old gentleman named Christopher. Christopher has a moderate learning disability, Downs syndrome and currently resides within a large residential home. Christopher has no living family and communicates with the use of some signs. Staff reported that Christopher remains in bed throughout the day on a daily basis; whilst in bed Christopher will extract and smear faeces in his bed and on his bedroom walls. Georgina explained that other health care professionals have reported that the care provided is unsatisfactory. Georgina and I met with the new manager of the home to discuss issues the residential staff were experiencing and Christophers wellbeing. The manager explained that the staff had reacted to Christophers behaviours by locking him out of his bedroom and leaving his bed without any bed clothes on. Staff hoped this would prevent Christopher from remaining in his bed and smearing faeces. Christopher responded by entering other residents bedrooms, getting into their bed and smearing faeces in their bedroom. When Georgina and I met Christopher, he was lying in his bed with his back to the door, facing the wall. Christopher ignored all attempts of interaction and continued to face the wall. This experience was a critical incident for me as I allowed another individual to influence my opinion over a service prior to visiting; this resulted in me entering into the service with a biased, negative attitude. This may have been portrayed to the staff through my body language, facial expressions or tone of voice which would not be conducive to working with the staff to promote Christophers holistic wellbeing. This experience has highlighted the importance of working together with the staff to begin to improve the care provided to Christopher. Appearing judgemental and negative may contribute to reduced staff morale and possibly a negative attitude towards me and other professionals. When I started the learning disability nursing course I did not consider how my non verbal communication may be interpreted by other individuals and the impact of this. I have since become very aware of this and am fully aware of the need to appear objective and approachable. It is apparent from this critical incident that I need to become more aware of and in control of my non-verbal communication. Appearing objective, professional and approaching all situations with an open mind may contribute to a good, collaborative working environment to influence change to promote holistic health. The key processes for reflection from this experience include the potential reasons for Christophers behaviour, the impact this behaviour has had on staff, organisational issues and the importance of collaborative working. I will now go on to critically discuss Christophers behaviours, exploring the factors which may contribute to these. Prior to attributing Christophers behaviours to challenging behaviour, potential physical and psychological health issues, social and emotional causes should be ruled out (McSherry et al, 2012); best practice states physical and mental health needs should be maintained and improved in order to promote holistic wellbeing (DH 2007c). This may prevent diagnostic overshadowing from occurring. Diagnostic overshadowing occurs when behaviours are wrongly attributed to an individuals learning disability (Mencap, 2007); Christophers behaviours may be attributed to his moderate learning disability or Downs syndrome. As Christopher does not communicate verbally and is choosing not to engage with staff this will contribute to the difficulty of detecting a potentially treatable cause to Christopher remaining in his bedroom and evacuating and smearing faeces. The Department of Health aim to work with the appropriate professional bodies to include the issue of diagnostic overshadowing in training a nd standards (DH, 2007a). Sensory impairment may be a contributory factor to Christophers change in behaviour, as the behaviour may be providing sensory stimulation. Impairment of hearing in individuals with Downs syndrome may be due to a build up of wax in narrow ear canals or impairment of vision possibly due to cataract, or glaucoma (NHS, 2005). Christopher may be evacuating and smearing faeces due to being constipated; constipation, in comparison with the general population, is more common in individuals with a learning disability (RCN, 2006). Constipation could be masking an underactive thyroid which is more common in individuals who have Downs syndrome (RCN, 2006). Furthermore, dementia or depression may be wrongly attributed to hypothyroidism (NHS, 2005). Depression is more commonly diagnosed in individuals who have Downs syndrome (NHS, 2005); difficulties in problem solving, coping with stress, including limited opportunities to socialise and limited life experiences may contribute to this (McGillivray et al, 2007). Dementia is more prevalent amongst individuals who have Downs syndrome compared to the general population (The British Psychological Society, 2009). Best practice suggests that all individuals who have Downs syndrome should be screened for dementia from the age of thirty to ensure an appropriate baseline assessment is available (Turk et al, 2001 cited by The British Psychological Society, 2009). Christopher has not been screened for dementia, this is not mandatory and may not be part of routine screening locally. Social changes, including staffing changes, routine, environment or a traumatic experience should be considered. Christophers home is experiencing a high turnover of staff; it is possible that a particular member of staff whom Christopher had a good therapeutic relationship with has left, thus leaving Christopher to cope with a loss. By Christopher experiencing this loss regularly he may experience difficulties accepting new staff in the future. The process of investigating Christophers behaviours should incorporate a capacity assessment to determine Christophers ability to consent to a holistic health assessment, appropriate interventions and whether Christopher understands the implications associated with his behaviours. If it is decided that Christopher does not have capacity, the reasoning for this should be accurately documented, including all efforts to aid understanding, and reviewed regularly (MCA, 2007). Person centred planning should be followed if any decision is to be made on behalf of an individual who lacks capacity, this must be in their best interests (MCA, 2007). A best interests meeting will be required with an advocate present to support Christophers rights. It could be argued that Christopher has been deprived of his liberty by being locked out of his bedroom and receiving unsatisfactory, non-personalised care. The European Court of Human Rights stated that if an individual looses autonomy due to being su bject to continuous supervision and control then this could contribute to deprivation of liberty (MCA, 2007). Deprivation of liberty should only be considered to protect an individual from harm, if there is no less restrictive option of providing appropriate care (MCA DOL safeguards, 2008: CQC, 2011). Christopher may have been subjected to institutional abuse as there appears to be rigid daily routines focused around staff shift times and meal times and a need for training to improve staffs knowledge (DH, 2000). Although, had Christophers hygiene not been maintained that would be considered neglect, thus causing a dilemma for staff (DH, 2000). Within social care, issues such as a high turnover of staff, inadequate training and knowledge of health needs has led inconsistent care delivery due to staff being unaware of their role in health facilitation (DH, 2008). Valuing People Now (DH, 2009) acknowledges that people with a learning disability should receive annual health checks and have a health action plan, but not everyone has received this yet. Health checks are not undertaken systematically as they are not currently integrated into routine within primary care settings in England (Michael, 2008). If annual health checks are integrated into routine within primary care this may increase the number of individuals receiving them. Training on health requirements and health action plans may raise awareness of health needs amongst individuals with a learning disability. The residential staff have the responsibility to recognise ill health and ensure Christopher is able to access appropriate services (DRC, 2006); this may be difficult due to a high staff turnover. Staff may prefer to avoid Christopher possibly due to finding the evacuating and smearing of faeces unpleasant (Whittington et al, 2005). This may impact on the staffs emotional wellbeing and their willingness to implement interventions recommended by specialists (Tynan et al, 2002: Dudman et al, 2012). The Royal College of Nursing highlighted organisational factors which may impair the quality of care provided; these factors include ignorance and fear as a result of inadequate knowledge and training (Michael, 2008). A high staff turnover may affect the dynamics of the staffing team. The residential staff may be in the forming stage of Tuckmans model (1977, cited by Goodman et al, 2010) due to new staff, such as the manager. Therefore, the individuals within the staffing group may have been attempting to get to know the new staff members, whilst the new staff members may have been attempting to understand cliques and communication methods within the group (Goodman et al, 2010). The factors which may be preventing the group from developing into an effective team include morale, communication and a clear understanding of their group identity (Goodman et al, 2010). Effective leadership is essential if the staff are to perform efficiently; essential leadership qualities include having a commitment to provide high quality care with the ability to motivate others, this will involve optimism, risk taking, creativity, and strong morals (Bishop, 2009). For Christophers wellbeing to be promoted, care plans should be reviewed regularly to determine their effectiveness and appropriateness regarding Christophers dynamic needs (CQC, 2010). The results of a study undertaken by Adams et al (2006) showed that those with a high quality person centred plan spent more time participating in meaningful activities. Currently, Christopher does not participate in meaningful daytime activities; Valuing People Now (DH, 2009) stated that services should provide their staff with training on topics such as how to develop a person centred plan. When this does not happen or the quality of training is poor, factors relevant to Winterbourne View such as poor care planning and lack of meaningful daytime activities may contribute to a diminished wellbeing, neglect or institutional abuse (DH, 2012b). To promote Christophers holistic wellbeing, the residential staff may benefit from support and training. For the staff to be able to develop high quality care plans, they should develop a therapeutic relationship with Christopher to get to know him well (DH, 2007a). This may contribute to Christopher having his health needs understood and a healthy lifestyle promoted (DH, 2007a). By staff feeling valued and supported, this may reduce the high staff turnover and improve morale, leading to a more consistent, dignified approach to care. When dignity is promoted Christopher may feel valued and in control of decisions, compared to potentially feeling humiliated and devalued (RCN, 2010b). A learning disability nurse should provide relevant interventions and education such as supporting Christopher to be understood and supporting staff to communicate effectively with Christopher to establish coping strategies and ensure Christophers health is promoted (Sheerin, 2008: DH, 2007 c). Collaborative working between health and social care professionals is required to ensure Christophers needs are met (RCN, 2011). Primary healthcare professionals such as nurses and GPs should be able to implement and develop health action plans with the support of learning disability nurses (DH, 2008). Health action plans need to be outcome focused with monitoring of progress and achievements, monitoring is required to ensure good quality health action plans (DH, 2008). Good quality health action plans may support a key objective of Valuing People Now (DH, 2009) by facilitating appropriate healthcare for individuals who have a learning disability to live longer, healthier lives (DH, 2009). Annual health checks are not yet routine practice within primary care settings (Michael, 2008), but are thought to be an effective intervention in promoting the wellbeing of individuals with a learning disability (DH, 2007a). By introducing financial incentives for GP practices to undertake annual health checks, it is hoped this will encourage primary healthcare services to assess an individuals health and provide appropriate interventions (DH, 2007a). Alternatively, introducing penalties for each individual who is not offered a health check may be a more ethically sound incentive. However, the aim of everyone with a learning disability being registered with a GP and with a health action plan has been unsuccessful to date due to these aims not being built into the targets of mainstream, primary healthcare (DRC, 2006). Best practice states that the nurse should use their skills to train and influence mainstream health staff to support them in providing person-centred care (DH, 2007c). Recently, it has been acknowledged that changes to peoples lives require action at a local level, with local commissioners and providers working together, change of this scale, ambition and pace requires national leadership (DH, 2012c: 15). Collaborative working is critical to effectively adopt a proactive approach for improved holistic wellbeing and reduced health inequalities amongst individuals who have a learning disability (DH, 2006). Upon reflection, I entered into the service believing they were doing wrong which was impacting on Christophers wellbeing; I did not consider factors which contributed to the level of care being delivered. I should have dealt with this experience in an objective, professional manner and considered how my facial expressions and body language may be perceived by the staff; thus conforming to the NMC Code (2008) by being impartial. I should have considered how it would affect the staffs morale and potential for collaborative working had the staff picked up on my negativity. From this experience, I am more aware of the need to control my non-verbal communication which has been continually developed throughout the course and will continue to be developed through working with individuals who have a learning disability, their families, carers and other professionals. The importance of collaborative working with other health and social care professionals in order to promote the wellbeing of an individual has been highlighted. In the past I have taken a blinkered approach of working with the individual in order to promote their wellbeing, however, in this instance the service and staff have required support and education in order to promote Christophers wellbeing. This realisation will enable me to consider the bigger picture and factors which may be contributing to the situation prior to developing a conclusion; this will ensure I support those I care for to access appropriate services (NMC, 2008). In summary, Christophers needs are not currently being met; in order to meet Christophers needs collaborative working between the residential staff and appropriate professionals needs to occur. Working with Christophers home and staff may improve the standard of care being delivered and ultimately improve Christophers holistic wellbeing. Collaborative working at a local level is fundamental to begin to improve standards. Although, this will need to be monitored to ensure Christopher is receiving appropriate, person centred care. In conclusion, a critical incident prompts critical reflection in order to develop and learn from the experience (Perry, 1997 cited by Elliott 2004). This incident prompted reflection of my own actions, the actions of others, and the implications of those actions. The residential staff require support and education in order to improve their practice to benefit Christophers wellbeing. This will need to be monitored to ensure Christopher is treated in a dignified, person centred manner with his human rights promoted. My practice will continue to develop through using different reflective tools, maintaining a reflective portfolio and regular supervision in practice. This will ensure my practice is underpinned using the best available evidence to ensure I provide appropriate care and work collaboratively with other health and social care professionals to adopt a holistic, person centred approach. This will ensure I work within my level of competence and continue to conform to the NMC Cod e (2008) by upholding the reputation of learning disability nurses. (Word Count, 3000)

Epicureans: A Debate Essays -- Philosophy, Rosenbaum, Luper

My topic focuses on Rosenbaum’s defense of the epicurean view, Luper’s critique of this view and my argument on who has a stronger position in regards to the topic. I am going to do this by describing both arguments in a detailed manner. Rosenbaum defends the epicurean view while Luper argues against, both sides provide excellent arguments and my argument is that which I feel is more superior. Rosenbaum defends the epicurean view throughout his essay. Epicurus â€Å"argued that since death is neither good or bad for the person dead and since the fear of that which is not bad for one is groundless, it is unreasonable to fear death† (Benatar, 175). A person when dead is lifeless and therefore cannot feel anything. This person is nonexistent and according to Rosenbaum because of this, the statement of whether death is good or bad does not apply to this situation. Since one cannot feel anything, one cannot experience a death situation and determine whether it is good or bad. Therefore it does not matter and there is no reason to fear death. According to Rosenbaum there are three different concepts, which must be understood. These are, dying, death and being dead. The first two are often not distinguished; Rosenbaum says they must be distinguished as they mean two completely different things. â€Å"Dying we may say is the process whereby one comes to dead or the process wherein certain causes operate to bring about one’s being dead† (Benatar, 176). This is essentially the last phase of one’s life. It is the prelude to death itself. It is the process, which leads to becoming dead. Rosenbaum goes on to explain, â€Å"the process of dying may be comfortable or uncomfortable† (Benatar, 176). The process leading to eventua... ...uper’s argument he is missing the point of Epicurus’s argument, which Rosenbaum has further explained. Of the two arguments Rosenbaum’s argument arguably has more points to back up the epicurean view than Luper’s. Luper’s is based on assumptions and we cannot live on assumptions. In my essay, I provided a detailed description of both Rosenbaum’s argument and Luper’s in an unbiased manner. I did this by highlighting the main points of both arguments and getting this main point across. Both sides of the arguments are presented and I contrast and compare deciding which one I feel is superior. In my argument, I present points, which I have, accurate counter points for, from each argument. In conclusion, Rosenbaum and Luper both present arguments both for and against the Epicurean view, this essay is mainly describing each one and choosing a side at the end.

The Great Gatsby Essay -- Great Gatsby Fitzgerald Papers

The Great Gatsby The Great Gatsby belongs to what Harold Bloom tags the â€Å"tomb† of literary archetypes, a family of fiction that espouses every facet of the expressive use of language (everything from Shakespeare’s plays to Dickens’ prose). As a participant in this tomb, The Great Gatsby has adopted a convenient persona in the world of twentieth century literature as â€Å"the great American novel,† a work that embodies the American thematic ideals of the self-made man, the great American character—Jay Gatsby. In its infancy, the novel received only a taste of the â€Å"epic grandeur† that it would later accumulate. Snubbed by certain critics for its all-too-perfect design and shrugged aside by the popular masses, The Great Gatsby was a feat of fiction that, in its time, never knew its fame. The Roots of a Novel: In the Spring of 1924, The Fitzgeralds left for France. There, F. Scott Fitzgerald hoped to indulge his literary appetite without distraction. He wrote The Great Gatsby during the summer and fall in Valescure near St. Raphael, having conceived the story much before then. (Matthew J. Bruccoli considers the final draft the product of a three-year process of evolution that included revisions at a stage when most other writers are finished with their work.) During the winter of 1924-25, The Fitzgeralds traveled to Rome to revise the novel. They were on en route to Paris when it was first published on April 10, 1925. Commercially, the novel was a huge disappointment. The first printing of 20,870 copies at 2 dollars a piece sold slowly, exploding any hopes of reaching Fitzgerald’s desired 75,000 mark. A second printing of 3,000 copies was ordered in August—many ... ...ribner Paperback Fiction : Simon and Schuster; New York; 1992; Pg. 202. [2] Scribner III, Pg. 203). [3] Bruccoli, Pg. 221. [4] http://people.brandeis.edu/~teuber/fitzgeraldbio.html [5] Bruccoli, Pg. 2221. [6] Mencken, H. L.; My Life As Author and Editor; Alfred A. Knopf; New York; 1993, Pg. 260. [7] Bruccoli, Matthew J.; Some Sort of Epic Grandeur: The Life of F. Scott Fitzgerald; Harcourt Brace Jovanovich, Publishers; New York; 1981; Pg. 221. [8] Bruccoli; Pg. 221. [9] Bruccoli; Pg. 221. [10] Bruccoli, Pg. 220. [11] Bruccoli, Pg. 220. [12] Bruccoli, Pg. 221-222. [13] Scribner III; Pg. 204. [14] Bruccoli, Pg. 494. [15] Bruccoli, Pg. 494. [16] Bruccoli, Pg. 494. [17] Bruccoli, Matthew J.; The Great Gatsby : â€Å"Preface†; Scribner Paperback Fiction : Simon and Schuster; New York; 1992; Pg. ix. [18] Scribner III, Pg. 204. The Great Gatsby Essay -- Great Gatsby Fitzgerald Papers The Great Gatsby The Great Gatsby belongs to what Harold Bloom tags the â€Å"tomb† of literary archetypes, a family of fiction that espouses every facet of the expressive use of language (everything from Shakespeare’s plays to Dickens’ prose). As a participant in this tomb, The Great Gatsby has adopted a convenient persona in the world of twentieth century literature as â€Å"the great American novel,† a work that embodies the American thematic ideals of the self-made man, the great American character—Jay Gatsby. In its infancy, the novel received only a taste of the â€Å"epic grandeur† that it would later accumulate. Snubbed by certain critics for its all-too-perfect design and shrugged aside by the popular masses, The Great Gatsby was a feat of fiction that, in its time, never knew its fame. The Roots of a Novel: In the Spring of 1924, The Fitzgeralds left for France. There, F. Scott Fitzgerald hoped to indulge his literary appetite without distraction. He wrote The Great Gatsby during the summer and fall in Valescure near St. Raphael, having conceived the story much before then. (Matthew J. Bruccoli considers the final draft the product of a three-year process of evolution that included revisions at a stage when most other writers are finished with their work.) During the winter of 1924-25, The Fitzgeralds traveled to Rome to revise the novel. They were on en route to Paris when it was first published on April 10, 1925. Commercially, the novel was a huge disappointment. The first printing of 20,870 copies at 2 dollars a piece sold slowly, exploding any hopes of reaching Fitzgerald’s desired 75,000 mark. A second printing of 3,000 copies was ordered in August—many ... ...ribner Paperback Fiction : Simon and Schuster; New York; 1992; Pg. 202. [2] Scribner III, Pg. 203). [3] Bruccoli, Pg. 221. [4] http://people.brandeis.edu/~teuber/fitzgeraldbio.html [5] Bruccoli, Pg. 2221. [6] Mencken, H. L.; My Life As Author and Editor; Alfred A. Knopf; New York; 1993, Pg. 260. [7] Bruccoli, Matthew J.; Some Sort of Epic Grandeur: The Life of F. Scott Fitzgerald; Harcourt Brace Jovanovich, Publishers; New York; 1981; Pg. 221. [8] Bruccoli; Pg. 221. [9] Bruccoli; Pg. 221. [10] Bruccoli, Pg. 220. [11] Bruccoli, Pg. 220. [12] Bruccoli, Pg. 221-222. [13] Scribner III; Pg. 204. [14] Bruccoli, Pg. 494. [15] Bruccoli, Pg. 494. [16] Bruccoli, Pg. 494. [17] Bruccoli, Matthew J.; The Great Gatsby : â€Å"Preface†; Scribner Paperback Fiction : Simon and Schuster; New York; 1992; Pg. ix. [18] Scribner III, Pg. 204.

Spoon River in History Essay -- essays research papers

With the coming of the new century America under goes a change led by many different events. The collection of poems written in Lee Masters book Spoon River Anthology portrays the typical small town at the end of the 19th century and the beginning of the 20th century. Show the different social, economical, and political trend and influences throughout the United States.   Ã‚  Ã‚  Ã‚  Ã‚  The city of Spoon River went through many of the same social trends that the United States experienced like social Darwinism and the change in woman roles in society. The idea of social Darwinism had its part in the country as well as in Spoon River. In Spoon River Anthology the character Felix Schmidt found out the hard way of the concept of social Darwinism where only the strong person wins or in this case the one with more money wins. Schroeder the fisherman also shows the example of the new concept spreading through the country. Schroeder tells of the conflict between many different types of animals in relation to the Felix Schmidt case how Schmidt was the weaker of the two and loses all his property including his little doll type house. Schmidt had to become a tenant farmer, since he became a tenant farmer he had to give a portion of his profits and income to Christian Dallman who was Felix’s landlord.   Ã‚  Ã‚  Ã‚  Ã‚  As Spoon River grew the social conflict grew between men and women in contrast to the role women had during the time period. The typical roles of men and women had a very strong line of distinction between them. However with time comes change these roles slowly began to intermix, mostly the role of women began to change. Women become more active in the community and the work place. With women becoming more involved in the jobs such as teachers it led to a very new and different life style. Teachers during this time were mostly men, however with the involvement of women and the racial movement which lead the 19th amendment giving women the right to vote and to end woman suffrage. During the many different wars that the United States got into the wounded was cared for by nurses, which were most of the time women. Women’s roles in the beginning of the 20th century had changed.   Ã‚  Ã‚  Ã‚  Ã‚  As the economical ups and down took its tolls on the United States it also hit Spoon River hard. With the country going in and... ...talk with the most powerful man in the United States government shows that United States wanted to be more into the government policy. With many new presidents moving into office each had a different idea on how to help the United States. McKinley thought that if he would make a tariff that would raise the price on manufactured goods by 48% that it would scare off the people from buying products that were not American made, which would help raise the economy. What it did was just make things worse because other countries were putting high tariffs on American products so it hurt the United States businesses both large and small companies. . The people of Spoon River had encountered many different trends that had shaped the community into a typical town in the Unites States. From social Darwinism to the depression of 1893 to many different ways the railroad influenced the people and society of Spoon River. As Spoon River grows and ages with the country there will be many more and different trends and influences on the thriving little town. With many things to come from all of the different social, economical and political fields in the Unites States.   Ã‚  Ã‚  Ã‚  Ã‚  

Disparities in Healthcare

Discrimination is a very large factor of there being a gap between the two groups and his study is important because practitioners need to recognize the problems that it creates. Ethnic minorities are discriminated against for many reasons such as poor socioeconomics status, poor neighborhood environments, and Just poor health choices. These can lead to practitioners' discrimination of ethnic minorities. â€Å"Overall, racial/ethnic minorities receive poorer quality health care than do Whites in the United Fiske, 2012).My hypothesis Is that ethnic minorities are discriminated in a way that they receive worse healthcare than Caucasians. The sign of this study is a sample design and not an experimental design because I pulled Information that Involved the entire United States. An experimental design Is the design of any information gathering where variation is present. Variance Is a measure of how far the set of numbers in a study is spread out. For this purpose, and the overall lower cost and efficiency, this study would overall incur a lower cost and data can be collected much faster than an experimental design.To prove that ethnic minorities are discriminated against more than Caucasians, I will pull much of y data from different studies that all come to the same conclusion. This study will Include a large sample size, the united States, so there Is a lot of equipment that needs to be provided for the research to be conducted. This Is a sampling design study that will use a lot of different equipment. Equipment such as computers, pads, calculators, notebooks, and software for computers are essential because they will aid the researchers immensely.If researchers are to stay in one place over a long period of time, storage may also be needed to store Items in. Besides equipment, money will also be needed for the purpose of travel. Locations where researchers can gather will be needed, along with transportation needs. Transportation needs can include plane trave l, vehicle rental, and reimbursement of gas. Living expenses such as food and hotel or motel would also be covered. Because this study looks at other resources of information to come to a final conclusion, medical examination of patients is not needed and therefore medical equipment Is exempt.This study Is considered a retrospective, or case controlled, study because It gathered through examination of records, interviews, and so on. A case controlled duty is defined as a type of retrospective, epidemiological, clinical study design. It involves two or more different groups with different outcomes. These groups are observed in the medical field usually to determine the outcome of a specific condition or disease. The two groups that are being looked at in this study are Caucasians and ethnic minorities. There are many techniques and procedures that come into play for this study.I used the process of data mining. Data mining is the process of analyzing data from different perspectives and summarizing it into useful information. Data mining is the most useful technique in acquiring the data we need for this certain study and will overall increase the efficiency of gathering data. Pulling from credible sources in research papers and gathering from many different polls will overall be very helpful for the study. Gathering The ethnic minority population is slowly gaining on the Caucasian population.These populations are more spread out in the United States. According to the 2011 U. S. Census, the ethnic populations are as such: Hispanics, 52 million; African Americans, 43. 9 million; Asian Americans, 10 million; American Indians, 2. Million. These numbers increase every year and the percent of Caucasians living in the United States starts to even out compared with minorities. In 2000, the white population made up approximately 70 percent of the total population(CDC, 2000), but now only make up 63. 4 percent.The gap that divides the unique group of ethnic minorities a nd Caucasians has many factors There are many factors to consider when looking at the gap between Caucasian and minorities. There is a â€Å"disproportionate prevalence on less health lifestyles, low socioeconomic status, resource-poor neighborhood environments, and poorer access o care†(Shavers, et al. , 2012) for ethnic minorities. These factors lead to far more cases of cancer, obesity, heart disease, diabetes, and chronic diseases in general. Minorities are discriminated because of these factors and it can impact their healthcare.Racial discrimination is defined as discriminatory or abusive behavior towards members of another race. Healthcare practitioners who discriminate create unneeded stress among patients and create unhealthy environments. This awful treatment of patients can spill into other aspects of the patient's life, and can lead to ore individuals smoking due to the psychological distress associated with such treatment(Purcell, et al. , 2012). To put discrimin ation in perspective, nearly two- thirds of one study â€Å"perceived discrimination in their interactions with health care providers based on race†¦ ND 58. 9% based on their socioeconomic status†(N. A. , 2001). Minorities who are discriminated against may not obtain the proper healthcare that they deserve and according to Dovish and Fiske, bias among healthcare providers exerts independent influence(2012). My hypothesis was that ethnic minorities are discriminated in a way that they chive worse healthcare than Caucasians. After pulling from many studies, the hypothesis seems to be validated, and that ethnic minorities are affected through discrimination in many different ways.Socioeconomic, health choices, and poor living conditions are only a few of the factors that make healthcare professionals discriminate against minorities. There is a certain design that was needed to guide information that involved the entire United States. This study would incur a lower cost and data can be collected much faster than an experimental design. Many efferent tools and equipment would be needed, such as computers, software, and pads, to name a few. After concluding on the hypothesis, there needs to be a call for something to be done.With 52 million Hispanics, 44 million African Americans, 10 million Asian Americans, and 3 million American Indians, discrimination can lead to many problems. Stress occurs in many individuals as a result from healthcare professionals discriminating against their patients. This unneeded stress puts the body through more harm and can cause a patient to experience more problems. With healthcare being a hot topic for discussion in today's society, it's difficult to see the affects that discrimination has on the healthcare industry.

Marketing Principles: The Onida Candy Case Study

This is composed of two types of factors those that the beau monde can non suppress the external factors and those the company has control the internal factors (F a unless,2001, p.4) The inventory of work with Onida was they werent adequate to(p) to understand the impact of the uncontroll suit equal to(p) factors and they mountt assimilate an effective focusing of the of the controll able factors.Macroenvironmental FactorsOnidas glass over was a pull ahead in Mumbai, Calcutta, Punjab, Tamil Nadu and Karnataka for on its first year. But Onida was not able to study further the consumer grocery and the give rise behaviour. If only they take a crap analyze what is the valuation and perception of the spate regarding candy they whitethorn convey not problem at all.Onidas should prevail take ined the economic conditions of the deal. confects expenditure was a trivial bit spiriteder comp atomic number 18d to its competitors. If only they see dejected the damage o f the crossroad, they might undertake the attention commercializeplace.The overcrowded CTV market has Japanese brand names akin Sony, National Panasonic and Toshiba Korean brands like Samsung and LG the with child(p) two Indian brands BPL and Videocon were just any(prenominal) of the competitors of Onida in the CTV market. Like Onida all of the competitors ar capable of superior technology. They have postulate with their prices especially on the most price keen segment of the tv fixeds-the 14-inch CTV. BPL KWR , LG d70 and Samsung 3302 and 3379 fell in the price range of Rs 7,000 to Rs 10, 000.Onidas dulcorate was Rs 2000 higher than BPLs 14-inch set and Rs 3000 to a greater extent than that Aiwas 14-inch television receiver system receiver. The company source snarl it was just the right field price for Onida dulcify. They forgot to upset the economic situation of the people and its acquire power. An some other topic they werent able to understand was the imp act of the kindly and hea then factors. The CTV consumer markets were very conservative and having loud act upon cases for televisions just gave them more(prenominal) problems. The lower and centre class preferred television with serious work as a considerateness of their lives.Microenvironmental FactorsThe suppliers for Onida is not a problem because they were producing their give CTV sets. The problems arise in the market intermediaries and the identify market.Onida must have given seminars to heads and gross salesperson on how to market their convergence properly because this people were employ in selling television incased in total darkness, grey and other cloy colours it is hard for them to simulate dulcifys bright hues. On the seminar they could have explained why those colours were chosen and prevail on _or_ upon them that this hues testament be a hit to the people.The brand market of Onida was another problem we know that they really pauperization t his television for the y breakh and teens. But this people feignt have money. Maybe they exigency to own this hip and cool television set. But they dont have a cash of Rs 9,900 to cloud this class of resultion. They might convince their parents to buy s well-fixed stuffs for them but a big money (especially for middle and lower class) like this to choke on a tv for their kids. I dont think those parents would allow. Of phone line those head of the family(which most of the case has the buy power) would want a television set that volition match the substantial familys need and match their demeanorstyles. glass over, therefore is not the right product for them.The war-ridden milieuMost businesses operates on the market and ineluctably to be aware of their prices compared with the main competitors (Brumfitt, et.al., 2001, p. 11). Although Onida knows the on-going sale price of the most prices sensitive CTV set in the market. They still confirm the price of their produ ct, not lowering it, because they mat the price was right. They forgot that most of the time consumer where influenced on the pricing of the product. Those were the first things most people consider when acquire things. Quality, specifications, features and functions of the products were just secondary. meditate Onidas approach to section and targeting the glass range and evaluate the effectiveness of their market mix strategies to position the candy appropriately.The employment for segmenting a market is to allow the trade/sales program to focus on the subset of prospects that are most likely to lever succession the offering. In the case of Onida glass, they focused sagaciously on saucy(a) people. It was targeting people mingled with the senesces 12 to 25. They did this because based on the explore this age group is looking for personalized product. As a result they tack sweeten will meet this need. They forgot to consider the buy power of this age group. This ag e group is still dependent on their family and will not be able to buy this kind of product terms so much.Maybe they will have an influence on their parents but in most habitationhold buying a television is a major decision, its a family thing (especially for middle and lower class families) which will likely acquire one tv set that will be used by the whole family. Though the features of the Candy like configure transmit based on the house members choice of carry is entire. The colour and encase of the product is not appealing to the family as a whole.The company could have at least included in the set upigate the priority items that this age group that they were targeting wanted to own. They should have study first, is owning a television set at least in the first top five priorities of the items that this age group wanted to own.Another thing that Onida did which cause the failure of Candy was the persecute timing of Candy. It was Onidas look for on the need of the ma rket to change their black and white tv with washed-out one time and purchases were made by 24-35 year old. Still, they mismarketed the Candy tv. This second set buyers were looking for coloured once, but ofcourse they were still considering the prices of the CTV that will replace their black and white.Onida also forgot to pursue the topic to the market that their television set is the take up choice as add-on tv set for the family (since they fixed the idea that Candy is for young people). Ofcourse prospective buyer of the television set will not interrelate to that TV and would think it is not for them anymore.The analysts were right when they commented that the initial success of Candy was rigorously a mere reflection of the market cut off. Depending the company on market trend is very dangerous to the company and to their investing (just like what happened to Onida). Because trends fluctuate, they go up and then go down and you will never know if it will go up again.The return Life Cycle cornerstone correspond In the introduction stratum, the Onida seeks to throw product awareness and develop a market for the product. The impact on the selling mix is as followsProduct they named the product Candy, It came in four colours, Berry Blue, smoke Green, Lemon Yellow, and reddened Red.Pricing they prices it at Rs 9990 dispersal It was distributed nationwide but more effort was made in Mumbai. advancement They invited 80 dealers to discuss how to manipulate Onida brand appealing to the youth. They also use the cricket Cup to rejuvenate the brand.Growth Stage In the growth stage, the firm seeks to image brand preference and increase market share.In this stage Onidas product quality is maintained and additional features and gage services may be added. In April, 2000 they launched the dual coloured television cabinets. They called this Candy bridges. It was available in four colours Black Currant, Raisin Cream, Berry Delite and Double fold in a 1 4 inch random variable. They also had a Candy braces in a 20 inches version in three colours Cherry Ice, Cool Mint, and Berry DelitePricing of Candy Duet in 14 inches maintained the price at Rs 9990 and Candy Duet 20 inches was priced at Rs 12,990.Distribution channels are added as demand increases and customers accept the product. The had a nationwide distribution of the Candy brand.Promotion of the product is still unvoiced on its target market the young people.Maturity Stage At maturity, the powerful growth in sales diminishes. controversy may appear with similar products. The patriarchal objective at this point is to view as market share while increase profit.Product features may be enhance to differentiate the product from that of competitors. This was done by Onida through launching the dual TV cabinetsOn this stage, in devote to be competitive to the market Onida supposedly bring down its price to compete to other TV suppliers. But they were firm to remain their price at Rs 9,990 for their 14 inches and Rs 12, 990 for their 20 inches TV.Distribution becomes more intensive and incentives and supposed to be in this stage the Onida offered the customers and the distributors incentives as a motivation toPromotion on this stage was weak. They never give a besotted emphasis on the sinewy qualities of the Candy and its advantages to other CTV that is on its same product line.Decline Stage As sales decline, the firm has several optionsThey maintain the product rejuvenate it by adding new features to the 20 inches candy duet.Discontinue the product, liquidating remaining store and selling the remaining items at a low priceUsing the info given in Exhibits I and II the other information given in the case and your analysis for question 2, make recommendations as to how Onida develop their targeting, positioning and selling mixThe Onida Candy CTV must be discontinued because it will just brought more losses to the company. The Onida should launch a new brand of television that has the functions of Candy but with a new name. More life-threatening colours that will match the life styles of the Indian people. Those colours that will take up those people who have a buying power. It is also recommended to the company to change their target market to those people who have the purchasing power. There should be a research or survey on what they want and what they need in buying a television set. trade MixOnida must attempt to regain the loyalty and trust of the customers to their product. They should renew their brand and their target market and must blend these four marketing mix variables in an optimal manner.a. Product The product is the physical product or service offered to the consumer. A sober colours for the casing of the new CTV set will be better and a good warranty offering for the new product. It should book the functions of the Candy CTV like the configuration of channels it is also good to incorporate other featur es like messaging or varan on the CTV, built in games and multi-channelling.b. footing The price of the product should be competitive and must be in line with the other available product on the market. Possible discounts and promos for the product must be done to motivate the prospective clients to buy the productc. tooshie In the proto(prenominal) stage of the product, a nationwide distribution must be planned outperfectly. There should be a review plan or study in the possible international market or exposure of the product.d. Promotion The company should invest in the advertising of the product to insure the companys success on this new product. Proper placing of the ads on tv, prints and mesh can make a good return of investment.Market Segmentation and maneuver Market StrategiesWe can segment the Indian consumer market by the followingPlace they Lived Urban, rural or suburban people in different location or place they lived have different preferences when buying a CTV, therefore we must take on what they want and what they need in order to satisfy them.Income low income earners, middle income earners and high income earners the income and economic status of the people should be considered in pricing the CTV. Because if its to high then the prospective buyer will not buy because of practicality reasons.Social enlighten pep pill class, Upper Middle, Lower Middle, Lower Class people that belong on this classes have different preferences therefore we should study what they want. How strong is their buying power, so that we can sic our marketing strategies.Usage rate Nonuser, light user and heavy user this segmentation basis can help us also in our marketing strategy. manoeuver MarketOnce we have studied the market segmentation and learned who are the heavy users of CTV on different social classes, age, gender, urban-rural, or gender. Then we can descend to who we will concentrate our marketing strategy.BibliographyBrumitt, K., et.al 2001. Th e Competitive Business Environment. Nelson and Thomas Ltd. UK., Chapter 2 pp. 11.Finch, J.E. 2001. The Essentials of Marketing Principles. Research and Education Association, USA, Chapter 1 p.4.