Effects of Cell Phone Advertising for the Last 20 Years

Effects of Cell Phone Advertising for the last 20 years This paper sets out to explore the correlation between cell phone advertising and the effects it has had on our society. I will provide evidence that advertising has transformed our social norms in regards to cell phone usage. First topic of discussion will be on the history of the cell phone, discussing the advances they have made in the last 20 years. Next will be the discussion of advertising as a separate entity, and then confer advertising regarding cell phones. I will also be discussing some social and cultural implications of all the new cell phone users. By the end of this paper you will be convinced that there is a correlation between cell phone advertising; how and who†¦show more content†¦Cell phone advertising in the 80s got many business people to purchase expensive cell phones that were big and bulky and had poor reception. However, the social connotation of being a businessman/woman with a cell phone was much greater than the use one might receive from it. According to Vicki Yung, this social change brought about by technology is not limited to the consequences of its technical functions. All artifacts acquire ideological meanings in society through time (Yung, 2005). The cell phone ads of the 80s and early 90s motivated business people to purchase and use cell phones. After the cell phone companies had succeeded in increasing cell phone subscriptions from 340,000 in 1985 to 44 million in 1996 (http://hypertextbook.com/facts/2002/BogusiaGrzywac.shtml), they knew they had to find their next demographic to persuade into using cell phones. The new demographic was kids still in middle school and moms that stayed at home. Around the turn of the millennium cell phones were more predominate than ever before. No longer were people carrying around the big bag phones that weighed more than the phone had of talk time, and in came smaller more reliable phones. However, advertisers were not seeing the boom they had in the previous 10 years and needed to figure out a way to increase subscriptions. This is when we see scare tactics being brought into the foreShow MoreRelatedThe Effects Of Advertising On The United States991 Words   |  4 PagesNine hundred sixty three million dollars was spent this year by McDonalds on advertising. This is up 8 percent from last year. The sad truth is that the number of fast-food ads produced each year is increasing, as well as the percentage of obese people in the United States. Advertisements of high in sugar and calorie foods are almost directly related to obesity within America. There needs to be a stop to this epidemic. Companies spend vast amounts of money to put out an enormous amount of ads. 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I recommend Sony continues to fight for market share in the digital media segment by investing